|
Unwanted
Widespread coercion
Unsafe
Babies & moms at risk
Unfair
Injustice to all involved 
Hope & Healing
You are not alone
Coerced Abortions
Forced Abortions in U.S.
Rape & Incest
Teens & Abortion
Men & Abortion
Abortion & Suicide
Donate
Message Shop
Donate Library Books
Join our e-news list
Link to our site
About Us
| Terms of
Use
Read this before using print, broadcast and billboard ads
All materials are copyrighted by the Elliot Institute. No
alterations are permitted, with the exception of
Co-op Ads.
Due to the urgency of this new
evidence, we have condensed it into user-friendly materials for easier
sharing. We want to provide generous access to those who share our concern and support our work.
If you find this information and these materials helpful,
please donate what you can to support this work.
You can call or send donations by PayPal or mail: Elliot Institute, P.O. Box 7348, Springfield, IL 62791-7348. Or call 1-888-412-2676.
Important Note: Put Any
Messages within this "Big Picture: Context:
Always begin
every message or outreach -- especially those in mass media -- by putting it within the "big picture" context of
evidence that:
1. Most abortions are unwanted or coerced via direct, indirect, synergistic, escalating or even violent forms;
2. Forced abortions are happening in America and elsewhere. Homicide is the #1 killer of pregnant women; and
3. Post-abortion grief, injury and maternal death rates are
significant.
Download and share the big
picture message with citations. See:
Ads may not be altered ... including text, message or graphics |
These materials have been professionally developed, grounded in new academic research and guided by the insights and expertise of those who specialize in sensitive pregnancy- and abortion-related issues, including widespread pregnancy-related abuses, coercion,
maternal deaths, and unwanted or even forced abortions. We have tried to be respectful of the highly personal and varied circumstances and experiences of women, men and families impacted
directly or indirectly by abortion ... as well as the friends and families
of women who grieve not only the loss of an unborn child, but often the loss
of a daughter, sister or friend broken or killed before or after abortion.
Subtle but important
context and nuances can be lost when ads or portions of the ads appear out of context. In order to maintain the the clarity, context, integrity, message and impact of the campaign materials, alterations are not permitted, with the exception of
Co-op ads and posters.
Co-op versions feature a
special boxed area that may be customized according to the terms specified below.
Two primary ways to use the ads and materials
on this site |
There are two primary options for using these materials.
1. As freestanding
ads and educational materials from our
Mix & Match menu
of materials suitable to be used alone or along with other
free or
low-cost options,
2. As a multimedia campaign using a family of
focused messages, matching ads and supporting materials. (Read
Ads 101 or consult a
media professional before selecting this option.)
Please read Ads 101
first to learn about available options and the most effective way to select
and use ads, materials and media. Or, consult
a media expert to guide you, especially if you plan to run a campaign.
If you choose to
use materials individually, select only ads from the
Mix & Match menu, which includes ads suitable for this type of use.
Share the cost or customize the message with
co-op ads |
Many of these ads are also available in co-op versions, which have a boxed-in area for your own information, such as local civic, religious group or business sponsors, services, events or contact information. Learn
more about co-op ads
below.
On this page ...
Choose the right ad, campaign or medium
Read Ads 101 before advertising
About co-op ads
Type and graphic requirements for
customizing Co-op Ads
Let us know where, when and how you use the ads
Let us know about any feedback or results you
achieve
Send copies, or, if
you run a billboard, send us a photo!
Choose the right ad, campaign or medium
To advertise effectively, it is important to choose the right ad, campaign
or medium. If you want to proceed with little or no planning or investment,
choose anything from our Mix & Match menu of ads and materials suitable for general use.
You can find more ideas on our Low-Cost/No-Cost page, in our Advocacy and
Outreach section, and on our PR and Events Planning Calendar. The Mix &
Match menu also includes healing-focused ads and materials with the
"restored-rose" stained-glass rose graphic, that can be run alone or as a
campaign, and
The UnChoice major-media campaign
requires a bit more planning, media expertise and/or assistance and
fundraising for effective results.
Read "Ads 101" First
Advertising works well, when done properly. Studies show it takes up to 7 or more times of repetition per ad before people fully hear, remember and act on it. Paying attention to a few fundamentals is important. For any kind of advertising, it will help to read Ads 101 first. This is especially true if you want to do a campaign.
Then visit the Ad Campaign
page to see what materials are available and how they should be used.
About Co-op ads and posters
... These versions feature a boxed-in area where you can add customized information.
  Co-op
(Customizable) Ads
A co-op version
is available for many of the ads.
(Look for the co-op link below the ad and click on it to see the co-op
version.)
The co-op version has a small box at the bottom of the ad for text promoting your local event, organization or counseling outreach. Versioning is restricted to this boxed-in area at the bottom and limited to the co-op text requirements below.
The printer at the publication or media in which you advertise can insert the text you provide ... or ask a graphic designer or quick-print vendor to add the text.
Type and graphic requirements for
Co-op ads
All black text, Futura Light 12-point type (If you do not have Futura Light type, substitute with Helvetica, Arial or another common san serif typeface.)
Do not use more than one typestyle and limit use of bold-face or italics.
Limit text to basic information about your event or organization.
For example, the name of your organization, web address, contact name/number and other facts, such as the date, time and place, name and description of a local event or speaker.
A logo is not recommended, but if one is used, it must be:
... in the boxed-in area of a co-op ad or poster
... small-scale, in black ink and a maximum of ¼-inch in height
... with typeface no larger than 12-point type.
... position the logo in the lower left side of the add-on box.
Run any additional messages, graphics or art in a separate, adjacent ad.
Any additional text or art can be put in a separate ad you can position adjacent to or near The UnChoice ad, on the same page within the same publication.
Let us know how and where you use the ads,
results noted. Send photos, too! Please let us know about your outreach and any feedback, including:
1.
How and where you use or have used the ads
2. Any responses or lessons you learned that might help or encourage others
3. Any successful results noted Email elliotinstitute@gmail.com
If you run a billboard,
send a photo! We'd appreciate a photo of the billboard in use and we may post it online. Feel free to send other photos, too; for example a photo of your group with a local radio announcer or
standing in front of a station that ran radio ads. Include the name of your group and permission to use the photo.
(Not all photos will be used and we regret that we are unable to respond
to all inquiries.)
If you run print, internet or broadcast ads,
send details. We and others doing this outreach would appreciate information,
photos or copies of ads run. Send them Elliot Institute, PO Box 7348, Springfield, IL. For broadcast ads, let us know the market, dates and station call letters or podcast urls, and
mention which ads were aired.
back to ad campaign page  top ads 101 |
