In this section ... The Advocacy & Outreach section
includes public relations (PR) and other education, outreach and media
communications resources, guides, tips and general information
including:
This section includes information about how to use some of the materials
on this site, with supporting resources and project ideas to help educate
and involve others.
This includes the
general public, mass media and more targeted media, as well as social
media and other internal and external communications.
Check the index below to learn more about this
section. (Look for related
resources and materials in our
Ads & Awareness section,
too.)
Public Relations (PR) and Other Media Tips,
Resources and Tactics
Public Relations or PR can involve many things, but ultimately it's
about getting your message out, building and maintaining relationships,
clear communications and credibility with key groups and opinion
leaders. It can cost little or nothing, but yield big results, however
it cuts both ways. Advance planning, good relationships and a simple,
clear message will go a long way toward getting good results. (See
PR 101.)
